Customer intelligence (CI) is a new emerging methodology in which businesses collect and analyze data regarding customer behavior. Customer intelligence provides businesses like yours a better understanding of your customers, business and financial performance, as well as customer related activities and behaviors to drive future growth.
Customer intelligence information is obtained from internal and external sources. Internal customer data can come from customer interactions and is generally stored in customer relationship and management systems. An organization’s external data can be collected from various outlets, including consumer demographics, geographic demographics and attitudinal data.
Customer intelligence information helps businesses better understand and manage the customer experience. Managing the customer experience entails tracking and monitoring interactions between your business and customers’ lifecycle. The aim is to optimize your interactions with your customers and promote customer loyalty. To manage your customer experience, you must create a strategy that includes all customer interactions throughout your organization. This includes the point of sale, customer service interactions and even social platforms such as Facebook and Twitter.
Data derived from customer intelligence has the ability to dramatically transform the customer experience, innovate products and give you and your organization a competitive advantage. Customer intelligence insights and a clear understanding of your customers’ experience will help you retain more clients, enhance your relationship with them, as well as predict consumer behavior. These insights will also provide valuable information for customer acquisition.
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