858-386-0013 ⋅  email Connect With Us!
  • WHY JPK?
  • ANALYTICS ACADEMY
  • CUSTOM ANALYTICS TRAINING
    • ON-DEMAND ANALYTICS TRAINING
    • ON-DEMAND ANALYTICS ACADEMY
    • ON-SITE ANALYTICS TRAINING
  • ANALYTICS BENCHMARKING
Home > Blog > Develop Your Market Opportunity & Penetration Strategy

Develop Your Market Opportunity & Penetration Strategy

January 18, 2016

JPK GroupMarket intelligence is relevant information to your organization’s markets. It’s compiled and analyzed specifically for the purpose of accurate decision-making to determine market opportunity, penetration and development strategies.

Market intelligence involves gathering data from your company’s external environment. Incorporating market intelligence into your organization’s business intelligence process will give you a better picture of your business performance in a set of given market conditions.

Market intelligence utilizes various information sources to create a broad scope of an organization’s existing market, customers, obstacles, competition and opportunities for new products and services. Data sources for analysis include sales logs, surveys and social media networks.

Successful market intelligence answers specific questions regarding current and potential customers and competitors and helps organizations determine internal goals. Market Intelligence helps answers questions such as:

  • Where more requires should be allocated?
  • Which new markets should entered?
  • What are buying patterns of customers?
  • What products can be cross marketed?
  • What demographic segments can new and existing products be pushed?

Market intelligence provides necessary and valuable information to help you improve your products or service. It will also help you better understand your customers and help create personalized interactions and relationships and be more responsive to them.

Click here to register for an upcoming summit.

Filed Under: Blog Tagged With: Market Intelligence

Share this...
Share on Facebook
Facebook
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Connect with us to participate in the conversation!

  • (c) 2021, JPK Group. All rights reserved.
  • Manage My Account
  • Our Cancellation & Privacy Policy