Big data has been a big buzzword for years. Many organizations collect and store data, however many do not know how to leverage or utilize it or its power.
Customer data can greatly enhance a consumer’s shopping experience and make it more personalized and dynamic. For example, data can create personalized shopping experiences through special offers and promotions that are most relevant to the consumer. Doing so creates cross-selling and up-selling opportunities.
Customer data also provides product feedback that will help improve an organization’s products and services. Using analytics with customer data helps pinpoint products customers are likely to want and the cost they are willing to spend.
Additionally, big data helps marketers have a better understanding of the cross-channel behavior of potential customers who become customers. In other words, marketers can gain insight into the consumer purchasing path and the sales strategies that are most influential.
Customer data provides organizations the ability to enhance the overall shopping experience, create cross-selling opportunities and gives insight into the buying patterns of consumers. Big data helps enhance customer service with a more personalized and customized customer support experience.