More and more organizations are analyzing market data to gain new perspectives on the purchasing behavior of consumers.
Market intelligence highlights how individuals in a group are similar, while consumer intelligence shows the buying habits of individual consumers. Implementing consumer intelligence can facilitate improvements and increase revenue.
Customer intelligence is the process of gathering and analyzing information regarding customers to build deeper and more effective customer relationships and improve strategic decision making.
Customer intelligence needs to be used immediately because customer are constantly changing and evolving. Customer intelligence helps organizations plan ahead to anticipate consumer actions and reactions, thereby creating better business performance.
Leveraging customer intelligence entails creating value from customer data and turning the information into actionable intelligence to support profitable growth.