858-386-0013 ⋅  email Connect With Us!
  • WHY JPK?
  • ANALYTICS ACADEMY
  • CUSTOM ANALYTICS TRAINING
    • ON-DEMAND ANALYTICS TRAINING
    • ON-DEMAND ANALYTICS ACADEMY
    • ON-SITE ANALYTICS TRAINING
  • ANALYTICS BENCHMARKING
Home > Blog > Smart Social Media 

Smart Social Media 

September 18, 2017

JPK GroupSocial media intelligence encompasses all of the tools and solutions that let companies monitor social networks and conversations, respond to social signals and combine social data points into meaningful trends and analysis based on user needs. Social media intelligence allows individuals and organizations to collect information from social media sites using intrusive or non-intrusive methods from open and closed social networks.

Using social media intelligence requires gathering data. Data alone does not represent social media intelligence, however it has the potential to represent it. By parsing the data and overlaying other data points, metrics appear that can be used for intelligence. For instance, merging brands from the same industry to create benchmarks can be utilized for intelligence.

Social Media Intelligence Benefits

  • Understand attitudes toward the brand
  • Innovate and make product changes
  • Provide better customer service and better understand customers and their journey
  • Understand effectiveness of the messaging on the audience and benchmark that against their competitors
  • Discover customer demographics

Social media intelligence looks closely at online conversations and goes beyond liking and social sharing for real insight into how customers perceive an organization or brand. Social media intelligence offers multi-dimensional insight on a brand, promotions, buyers, customers and influencers, allowing for in-depth analysis, behavior tracking and overall understanding.

Click here to register for an upcoming summit.

Filed Under: Blog Tagged With: Social Media Intelligence

Share this...
Share on Facebook
Facebook
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Connect with us to participate in the conversation!

  • (c) 2021, JPK Group. All rights reserved.
  • Manage My Account
  • Our Cancellation & Privacy Policy