Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed.
Data visualization, generally speaking, describes any effort to assist individuals to understand the significance of data by placing it in a visual context. Patterns, trends and connections that could have gone undetected in text-based data can be brought to light and identified easier with data visualization software.
- Take in information in new and innovative ways.
- Conceptualize relationships and patterns between operational and business activities.
- Recognize and take action on emerging trends more quickly.
- Manipulate and interact directly with data.
Data visualization equips individuals with the ability to see and comprehend large amounts of information regarding operational and business conditions. It enables decision makers to see correlations among multi-dimensional data sets and offers new methods to interpret data through heat maps, bullet charts and other visual representations.