Social media intelligence entails the tools and solutions that allow organizations to oversee social media sites and conversations, act on social signals, and integrate social data points into meaningful trends and analysis based on audience needs. Social media intelligence helps individuals and companies gather information from social networks.
Compiling information from social media networks and studying it using social media analytics tools helps organizations make better decisions. The most used ways to use social media analytics is to consider customer feelings, thoughts and attitudes when making decisions regarding marketing and customer service.
Utilizing social media intelligence will help enterprises better comprehend the views clients and potential clients have regarding their organization or brand. It also helps companies innovate and make changes to its products. Social media intelligence also helps companies better understand the effectiveness of its messaging on the audience and make benchmarks against competitors.