Prior to using wargames in a business landscape, strategic plans were often contrived from a succession of brainstorming meetings to produce new business opportunities, set financial projections and develop a detailed plan. This often lead to lackluster results. Business wargames aim to bring forth a much better method to analyze and strategically think about potential future…
Smart and Savvy Social Intelligence
Social media intelligence is a phrase first used in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media. It has since become a phrase and function widely used by organizations. Social media intelligence embodies the array of technology solutions and methods used…
Competitive Intelligence Experts Series Interview #6
This is our sixth blog post in JPK Group’s CI Experts series. The following is an interview with Roger Yoder who is currently the Director of Competitive Intelligence, responsible for worldwide Intelligence activities at NetApp. Roger will be speaking at the upcoming JPK Group Competitive Intelligence Intensive 2018 in March. Conducting the interview is Alok Vasudeva…
Competitive Intelligence Experts Series Interview #5
This is our fifth blog post in JPK Group’s CI Experts series. The following is an interview with Ben Scheerer, a member of the VMware Integrated Systems product group. Ben executes competitive and product marketing for leading VMware cloud computing solutions and will be speaking at the upcoming JPK Group Competitive Intelligence Intensive 2018 in March. Conducting…
Competitive Intelligence Experts Series Interview #4
This is our fourth blog post in JPK Group’s CI Experts series. The following is an interview with CI consultant and win/loss expert Richard Case. Richard is Principal of PSP Enterprises, and will be speaking at the upcoming JPK Group Competitive Intelligence Intensive 2018 in March. Conducting the interview is Alok Vasudeva of The Marketer’s…
Competitive Intelligence Experts Series Interview #3
This is our third blog post in JPK Group’s CI Experts series. The following is an interview with CI expert Sean Murphy. Sean is CEO of SKMurphy, Inc. Conducting the interview is Alok Vasudeva of The Marketer’s Continuum. AV: How did you start your career and, specifically, how about the CI function? SM: I started out…
Competitive Intelligence Experts Series Interview #2
This is our second blog post in JPK Group’s CI Experts series, and our first CI practitioner post. The following is an interview with CI expert Matthew Sell. Matthew works for works for SAP as chief analyst in its centralized Competitive and Market Insights (CMI) team. Matthew first spoke at the February 2015 JPK Group Summit. Conducting the…
Competitive Intelligence Experts Series Interview #1
Here at JPK Group, we’re launching a new Q&A-format series, featuring the two types of competitive intelligence (CI) experts: CI practitioner and CI consultant. Many of these interviews will feature people that have spoken at previous JPK events. Our first blog post in this CI Experts series will be an interview with CI consultant Eric Kuhnen,…