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Are You A War Gamer?

May 7, 2018

JPK Group

Prior to using wargames in a business landscape, strategic plans were often contrived from a succession of brainstorming meetings to produce new business opportunities, set financial projections and develop a detailed plan. This often lead to lackluster results. Business …Read More

Filed Under: Blog, Competitive Intelligence, Forecasting Tagged With: Wargaming

Smart and Savvy Social Intelligence

April 16, 2018

JPK Group

Social media intelligence is a phrase first used in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media. It has since become a phrase and …Read More

Filed Under: Blog, Competitive Intelligence, Customer and User, Product Tagged With: Social Media Intelligence

Competitive Intelligence Experts Series Interview #6

February 26, 2018

JPK Group

This is our sixth blog post in JPK Group’s CI Experts series. The following is an interview with Roger Yoder who is currently the Director of Competitive Intelligence, responsible for worldwide Intelligence activities at NetApp. Roger will be speaking …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #5

February 14, 2018

JPK Group

This is our fifth blog post in JPK Group’s CI Experts series. The following is an interview with Ben Scheerer, a member of the VMware Integrated Systems product group. Ben executes competitive and product marketing for leading VMware cloud …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #4

January 29, 2018

JPK Group

This is our fourth blog post in JPK Group’s CI Experts series. The following is an interview with CI consultant and win/loss expert Richard Case. Richard is Principal of PSP Enterprises, and will be speaking at the upcoming …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #3

November 14, 2017

JPK Group

This is our third blog post in JPK Group’s CI Experts series. The following is an interview with CI expert Sean Murphy. Sean is CEO of SKMurphy, Inc. Conducting the interview is Alok Vasudeva of The Marketer’s Continuum. AV: …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #2

September 28, 2017

JPK Group

This is our second blog post in JPK Group’s CI Experts series, and our first CI practitioner post. The following is an interview with CI expert Matthew Sell. Matthew works for works for SAP as chief analyst in its centralized …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #1

August 28, 2017

JPK Group

Here at JPK Group, we’re launching a new Q&A-format series, featuring the two types of competitive intelligence (CI) experts: CI practitioner and CI consultant. Many of these interviews will feature people that have spoken at previous JPK events. Our …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: battle cards, Competitive Intelligence

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