Plan and execute the analyst programs that support GENBAND’s multi-faceted operations while working with product and marketing teams to develop analyst-specific positioning and messaging. Development of trend analysis and competitive briefings and develop blogs, industry overviews. Oversee and manage all ongoing contracts with industry analyst firms. Drive outreach initiatives with analysts and build rapport with the industry analyst community.
Work with and support Public Relations team to communicate relevant news, information and company developments in relation to the analyst community. Manage competitive intelligence projects focusing on industry trends, market pportunities and competing technologies.