Phil Britton is Strategic Business Insights Leader with Sedulo Group, a competitive intelligence consultancy focusing on primary intelligence gathering. He is responsible for overseeing all aspects of research projects, from scoping client needs, conducting primary research and delivering meaningful insights. Phil has over 15 years of competitive intelligence experience, including managing CI teams at Best Buy and Ulta Beauty, two leading specialty retailers. Phil’s internal clients ranged from store staff to the C-suite. Phil has 25 years of experience in the retail industry and has dabbled in pricing, competitive research, competitive analytics, strategic planning, marketing, market research, and consumer insights since 2000. Phil is a highly-rated speaker and facilitator on CI topics since 2009. Phil resides outside of Chicago.
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