This is our sixth blog post in JPK Group’s CI Experts series. The following is an interview with Roger Yoder who is currently the Director of Competitive Intelligence, responsible for worldwide Intelligence activities at NetApp. Roger will be speaking at the upcoming JPK Group Competitive Intelligence Intensive 2018 in March. Conducting the interview is Alok Vasudeva…
Competitive Intelligence Experts Series Interview #5
This is our fifth blog post in JPK Group’s CI Experts series. The following is an interview with Ben Scheerer, a member of the VMware Integrated Systems product group. Ben executes competitive and product marketing for leading VMware cloud computing solutions and will be speaking at the upcoming JPK Group Competitive Intelligence Intensive 2018 in March. Conducting…
Competitive Intelligence Experts Series Interview #4
This is our fourth blog post in JPK Group’s CI Experts series. The following is an interview with CI consultant and win/loss expert Richard Case. Richard is Principal of PSP Enterprises, and will be speaking at the upcoming JPK Group Competitive Intelligence Intensive 2018 in March. Conducting the interview is Alok Vasudeva of The Marketer’s…
Competitive Intelligence Relevance
Competitive intelligence (CI) involves grasping and discovering what’s going on in environments other than your organization’s so you can be as competitive as possible. It entails uncovering as much as you can, as soon as you can about the industry you are in and your competition. Essentially, it enables you to foresee and deal with…
Competitive Intelligence Experts Series Interview #3
This is our third blog post in JPK Group’s CI Experts series. The following is an interview with CI expert Sean Murphy. Sean is CEO of SKMurphy, Inc. Conducting the interview is Alok Vasudeva of The Marketer’s Continuum. AV: How did you start your career and, specifically, how about the CI function? SM: I started out…
Competitive Intelligence Experts Series Interview #2
This is our second blog post in JPK Group’s CI Experts series, and our first CI practitioner post. The following is an interview with CI expert Matthew Sell. Matthew works for works for SAP as chief analyst in its centralized Competitive and Market Insights (CMI) team. Matthew first spoke at the February 2015 JPK Group Summit. Conducting the…
Competitive Intelligence Experts Series Interview #1
Here at JPK Group, we’re launching a new Q&A-format series, featuring the two types of competitive intelligence (CI) experts: CI practitioner and CI consultant. Many of these interviews will feature people that have spoken at previous JPK events. Our first blog post in this CI Experts series will be an interview with CI consultant Eric Kuhnen,…
Uncover & Gather Competitor Information Like a Pro
Performing competitive business intelligence is a rather inexpensive method to uncover and gather competitor information. When organizations provide customers information on company news, new products or services, it is essentially providing the same information to competitors too. Competitive Intelligence is the process of uncovering and analyzing helpful information about a competitor’s organization. The main purpose…
Shape and Influence Decision-Making
Competitive intelligence is the process of gathering actionable information on your organization’s competitive environment. Competitive intelligence involves understanding and learning what’s going on outside of your business so you can be as competitive as possible. It involves learning as quickly and as much as possible about your industry and competitors. Competitive intelligence allows organizations to…
Competitive Intelligence Cycle
Competitive intelligence is the process of gathering, examining and distributing information pertaining to competitors, products, customers and any aspect of the business landscape required to support those making strategic decisions for the business. Competitive intelligence also aims to improve the organization’s competitiveness. The Competitive Intelligence cycle includes the following: 1. Planning & Direction This step…
World Class CI: A Team Sport that Involves the Entire Organization
The following Insights post is contributed by David Nixon, former Senior Director, Competitive Intelligence – Applications at Oracle and expert JPK Group Presenter. “Give me 3 things I can say to win this deal.” As a CI professional I get that a lot. If it were that easy products would sell themselves and you wouldn’t need sales professionals.…