This is our sixth blog post in JPK Group’s CI Experts series. The following is an interview with Roger Yoder who is currently the Director of Competitive Intelligence, responsible for worldwide Intelligence activities at NetApp. Roger will be speaking …Read More
Competitive Intelligence Experts Series Interview #5
This is our fifth blog post in JPK Group’s CI Experts series. The following is an interview with Ben Scheerer, a member of the VMware Integrated Systems product group. Ben executes competitive and product marketing for leading VMware cloud …Read More
Competitive Intelligence Experts Series Interview #4
This is our fourth blog post in JPK Group’s CI Experts series. The following is an interview with CI consultant and win/loss expert Richard Case. Richard is Principal of PSP Enterprises, and will be speaking at the upcoming …Read More
Competitive Intelligence Relevance
Competitive intelligence (CI) involves grasping and discovering what’s going on in environments other than your organization’s so you can be as competitive as possible. It entails uncovering as much as you can, as soon as you can about …Read More
Competitive Intelligence Experts Series Interview #3
This is our third blog post in JPK Group’s CI Experts series. The following is an interview with CI expert Sean Murphy. Sean is CEO of SKMurphy, Inc. Conducting the interview is Alok Vasudeva of The Marketer’s Continuum. AV: …Read More
Competitive Intelligence Experts Series Interview #2
This is our second blog post in JPK Group’s CI Experts series, and our first CI practitioner post. The following is an interview with CI expert Matthew Sell. Matthew works for works for SAP as chief analyst in its centralized …Read More
Competitive Intelligence Experts Series Interview #1
Here at JPK Group, we’re launching a new Q&A-format series, featuring the two types of competitive intelligence (CI) experts: CI practitioner and CI consultant. Many of these interviews will feature people that have spoken at previous JPK events. Our …Read More
Uncover & Gather Competitor Information Like a Pro
Performing competitive business intelligence is a rather inexpensive method to uncover and gather competitor information. When organizations provide customers information on company news, new products or services, it is essentially providing the same information to competitors too. Competitive …Read More
Shape and Influence Decision-Making
Competitive intelligence is the process of gathering actionable information on your organization’s competitive environment. Competitive intelligence involves understanding and learning what’s going on outside of your business so you can be as competitive as possible. It involves learning …Read More
Competitive Intelligence Cycle
Competitive intelligence is the process of gathering, examining and distributing information pertaining to competitors, products, customers and any aspect of the business landscape required to support those making strategic decisions for the business. Competitive intelligence also aims to …Read More
World Class CI: A Team Sport that Involves the Entire Organization
The following Insights post is contributed by David Nixon, former Senior Director, Competitive Intelligence – Applications at Oracle and expert JPK Group Presenter. “Give me 3 things I can say to win this deal.” As a CI professional I get that …Read More