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Competitive Intelligence Experts Series Interview #6

February 26, 2018

JPK Group

This is our sixth blog post in JPK Group’s CI Experts series. The following is an interview with Roger Yoder who is currently the Director of Competitive Intelligence, responsible for worldwide Intelligence activities at NetApp. Roger will be speaking …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #5

February 14, 2018

JPK Group

This is our fifth blog post in JPK Group’s CI Experts series. The following is an interview with Ben Scheerer, a member of the VMware Integrated Systems product group. Ben executes competitive and product marketing for leading VMware cloud …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #4

January 29, 2018

JPK Group

This is our fourth blog post in JPK Group’s CI Experts series. The following is an interview with CI consultant and win/loss expert Richard Case. Richard is Principal of PSP Enterprises, and will be speaking at the upcoming …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Relevance

January 15, 2018

JPK Group

Competitive intelligence (CI) involves grasping and discovering what’s going on in environments other than your organization’s so you can be as competitive as possible. It entails uncovering as much as you can, as soon as you can about …Read More

Filed Under: Blog Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #3

November 14, 2017

JPK Group

This is our third blog post in JPK Group’s CI Experts series. The following is an interview with CI expert Sean Murphy. Sean is CEO of SKMurphy, Inc. Conducting the interview is Alok Vasudeva of The Marketer’s Continuum. AV: …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #2

September 28, 2017

JPK Group

This is our second blog post in JPK Group’s CI Experts series, and our first CI practitioner post. The following is an interview with CI expert Matthew Sell. Matthew works for works for SAP as chief analyst in its centralized …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: Competitive Intelligence

Competitive Intelligence Experts Series Interview #1

August 28, 2017

JPK Group

Here at JPK Group, we’re launching a new Q&A-format series, featuring the two types of competitive intelligence (CI) experts: CI practitioner and CI consultant. Many of these interviews will feature people that have spoken at previous JPK events. Our …Read More

Filed Under: Blog, Competitive Intelligence Tagged With: battle cards, Competitive Intelligence

Uncover & Gather Competitor Information Like a Pro

March 13, 2017

JPK Group

Performing competitive business intelligence is a rather inexpensive method to uncover and gather competitor information. When organizations provide customers information on company news, new products or services, it is essentially providing the same information to competitors too. Competitive …Read More

Filed Under: Blog Tagged With: Competitive Intelligence

Shape and Influence Decision-Making

October 3, 2016

JPK Group

Competitive intelligence is the process of gathering actionable information on your organization’s competitive environment. Competitive intelligence involves understanding and learning what’s going on outside of your business so you can be as competitive as possible. It involves learning …Read More

Filed Under: Blog Tagged With: Competitive Intelligence

Competitive Intelligence Cycle

June 6, 2016

JPK Group

Competitive intelligence is the process of gathering, examining and distributing information pertaining to competitors, products, customers and any aspect of the business landscape required to support those making strategic decisions for the business. Competitive intelligence also aims to …Read More

Filed Under: Blog Tagged With: Competitive Intelligence

World Class CI: A Team Sport that Involves the Entire Organization

December 14, 2015

JPK Group

The following Insights post is contributed by David Nixon, former Senior Director, Competitive Intelligence – Applications at Oracle and expert JPK Group Presenter. “Give me 3 things I can say to win this deal.” As a CI professional I get that …Read More

Filed Under: Blog Tagged With: CI, Competitive Intelligence

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