The following Insights post was published by Stephanie St. Martin, Marketing Manager at Archetype Consulting. Stephanie’s team will be presenting at our Business Forecasting and Analytics Forum, March 25-26 in San Francisco. Register to attend their sessions and all the other great sessions. Use the coupon code 200discount2019 in the cart to receive a $200 discount! In this…
3 Initial Steps Toward Becoming a Data-First Organization
The following Insights post was published by Luc Ducroco, Vice President – Analytics and Big Data Practice Lead at Archetype Consulting. Luc will be presenting at our Business Forecasting and Analytics Forum, March 25-26 in San Francisco. Register to attend his session and all the other great sessions. Use the coupon code 200discount2019 in the cart to…
The Data Doesn’t Speak for Itself
The following JPK Group Insights is provided by past JPK Group attendee, Adam Pierno, Chief Strategy Officer at Santy and Founder at Instil Strategy Training. Last month I attended the JPK Group’s Competitive Intelligence Summit in Boston. There was one consistent thread, which ran through many of the presentations and workshops. This was a reinforcement of something…
Using Rapid UX Research Cycles to Understand the Smart Customer
The following Insights post is contributed by Kelly Goto – CEO, Founder at gotoresearch and expert JPK Group Presenter. In a world of smart devices, smart homes, smart cars, and the looming Internet of Things, our ability to understand our customer is becoming ever more challenging. How do we measure both context and usage in this rapidly changing market? Customers are…
Lessons from Digital Analytics: Democratize Knowledge not Data
The following Insights post is contributed by Gary Angel, Principal at Ernst & Young and expert JPK Group Presenter. In the halls of enterprise BI, the idea of democratizing data has the same rousing emotional appeal that the Internationale does in left-wing Paris salons. Democracy good. Self-sevice good. Data good. It’s all good. But in practice, it…