This 2-day summit provides attendees a chance to dive deep into areas of executing and optimizing customer analytics and data intelligence strategies in today’s business world.
5 important reasons: quality speakers, great networking and extensive peer to peer dialogue, relevant topics, workshop/group atmosphere for optimal exchange of ideas and NO sales vendors. Each day begins with thought provoking topics followed by a combination of best practice sessions along with deep dive how-to sessions that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring back to their organization. Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections. We pride ourselves in providing an unmatched learning atmosphere free of exhibitors or software vendors. The high level of attendee/speaker collaboration and engagement at this forum truly makes this a unique and favorable offering.
This summit showcases relevant and timely subject matter for professionals new to the customer and analytics field or for the customer experience expert. Attendees will engage in crucial dialogue with other attendees/speakers and bring back the tools and processes to leverage customer insights and data to transform customer experience, innovate products and gain a competitive advantage in your industry.
Jeff Marcoux – CMO Lead for Worldwide Enterprise Marketing at Microsoft
Jeff Marcoux is the CMO Lead for Worldwide Enterprise Marketing at Microsoft. He has driven cross product and team collaboration, supported multiple product releases, bringing new products to market, innovative content strategies, channel development, and acquisition integration work. Jeff comes from the marketing automation and consulting industry where he led the service, consulting, implementation, marketing, and sales engineering teams. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, martech expert, and brings entrepreneurial innovation to a big tech world. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship. Jeff currently sits on the board for the Internet Marketing Association (www.imanetwork.org), is a professor of marketing at UC Irvine's extension program, and has received Congressional recognition for his work in the Internet Marketing Industry. In his spare time Jeff does lots of hiking and other fun outdoor activities.