Keynote: Improving Consistency in Strategic Decision Making

Existing approaches to develop a strategy in a new area or an industry facing a discontinuity are typically ad-hoc. Decision-makers, faced with a problem that has too many dimensions, grossly simplify the situation by reverting to simple heuristics, delegating it to others, or punting on the matter. The result is that companies fail to identify and capitalize on changes in their industries and new opportunities.

This session will discuss how to take a more systematic approach to strategic goal setting and strategy development. The method uses frameworks to create new strategic perspective in a way that is systematic, consistent, and repeatable. It extends the state-of-the-art in the field of business and strategy.