Session: Intuition vs Data: Aligning Your Data-Driven Program

Intuition in decision-making will only get you so far, yet, it is highly relied upon by business executives. The disconnect between executives and those providing insights and intelligence is leading to a “gut vs data” divide. With budgets shrinking and needs rising, strategists, product managers, and leadership need to draw from both instinct and data to understand their markets, correctly assess the competition, and be able to avoid, or better yet, lead market disruption.

This session will cover:

  • Executive perception of quality data & analytical skills
  • The disconnect between intelligence teams and leadership
  • Establishing your data-driven program as an asset

Decision-makers are inundated daily with informational noise. A well-managed approach will not only save time and money, but will empower employees to be fast-moving, forward thinkers.