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2018 Competitive Intelligence Intensive – Chicago

This intensive workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today’s business world.  Each day features interactive, in-depth workshops and deep dive how-to sessions that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring back to their organization.  Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections.

We pride ourselves in providing an unmatched learning atmosphere free of exhibitors or software vendors pushing their products allowing attendees to focus on methodology, best practices and strategy that can work within their organization, industry and department. The high level of attendee/speaker collaboration and engagement at the intensive summit truly makes this a unique and favorable offering.

Attendees from a wide range of industry and functional backgrounds make it a goal to attend our educational offerings every year. This broad makeup provides exceptional networking opportunities to enhance attendees’ experience at the event, as well as building lasting relationships for continued learning well into the future.

2018 Competitive Intelligence Intensive – Chicago

  • September 19-20, 2018
  • Chicago, IL
  • $699.00$1,199.00

    You Save $
  • Get 13 CPE Credits!
  • Product Description

    This intensive workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today’s business world.  Each day features interactive, in-depth workshops and deep dive how-to sessions that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring back to their organization.  Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections.

    We pride ourselves in providing an unmatched learning atmosphere free of exhibitors or software vendors pushing their products allowing attendees to focus on methodology, best practices and strategy that can work within their organization, industry and department. The high level of attendee/speaker collaboration and engagement at the intensive summit truly makes this a unique and favorable offering.

    Attendees from a wide range of industry and functional backgrounds make it a goal to attend our educational offerings every year. This broad makeup provides exceptional networking opportunities to enhance attendees’ experience at the event, as well as building lasting relationships for continued learning well into the future.

    Below is a preliminary schedule of topics and learning objectives at the summit. Session topics are subject to change. Attendees are able to attend any session they wish and do not have to align to a “track”.


    Complete Schedule

    September 19th, 2018

    7:45am Registration and Breakfast



    8:15am Welcome and Opening Comments


    8:30am Opening Keynote

    Collaborative Analytics and Insights to Unite Strategy & Innovation

    Applying market segmentation and intelligence to innovate, grow and gain a competitive advantage

    • Enhancing your product roadmap with an intelligence roadmap for a clearer picture of market forces and to better identify growth areas
    • Multi-stage closed loop management system for strategy execution
    • Better understand customer and user demand and signals to identify disruptive innovation opportunities


    9:30am 15 Minute Networking and Refreshment Break



    9:45am

    Leveraging the Single Person CI Unit

    Establishing the CI presence and facing the challenges as a solo CI practitioner

    • Laying the groundwork for success
    • Developing a roadmap and winning buy-in
    • Collaboration and inter-department partnering
    • Things you can do to virtually scale
    • Explore the indicators and next steps for when your CI function is ready to expand

    9:45am

    Product Prioritization, Alignment and Decision Making

    How to identify the most valuable ideas using a smart selection process

    • Exploring common approaches and misconceptions in strategic planning and decision making
    • Aligning opportunities, goals, strategies and measures
    • Product prioritization strategy and techniques
    • The art of creating alignment



    10:45am 15 Minute Networking and Refreshment Break



    11:00am

    Executing Product Market Strategy

    The continuous journey of utilizing competitive practices to influence product strategy

    • Success factors to build a proven model that communicates real business value by leveraging your existing CI efforts
    • Proven techniques to apply competitive feature tracking, from the high-tech software industry, to your own business situation
    • Critical factors to influence your organization’s key decision makers by providing competitive product guidance and strategy
    • Lessons learned & Key takeaways



    12:00pm Lunch



    1:00pm

    Digital Marketing Toolsets

    Take competitive intelligence to the next level

    Understanding and learning how to react to the competitive landscape can mean life or death for your company. Truly grasping your competitors means immersing yourself into their worlds. Comprehending their languages and being aware of their cultures. Delving into their DNA.

    Harness traditional and hidden digital toolsets and the data they provide to help you create a holistic picture of your competitive ecosystem. Dig deep and find out what is really taking place behind the public screen of your rivals’ online presence.

    This session will introduce you to tools you didn’t know existed. You will learn to use these secret avenues as well as conventional approaches to uncover your competitors strategies.

    1:00pm

    Predictive Product Modeling Techniques

    Taking data analysis to the next level through predictive planning

    • Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning
    • Apply simple modeling and forecasting techniques to spot opportunities and inefficiencies in product planning
    • Forecast product growth and using scenario planning to plan for external market variables



    2:00pm 15 Minute Networking and Refreshment Break


    2:15pm

    Win/Loss Workshop

    A methodology to drive continuous competitive improvement

    Win/Loss customer interviewing is original research to uncover the reasons prospects chose to purchase your products and services and why they purchase a competitor’s solutions. This interactive session will cover a methodology to discover actionable information from interviewing prospects or customers and will include breakout sessions covering questionnaire creation, interpretation of results, prioritization of action, and creating concrete recommendations for change. This workshop will give you the knowledge and tools to create a customer focused Win/Loss interviewing process and how to use those results to increase your company’s win rate in competitive contests. The presenter will share lessons learned working with dozens of companies.

    2:15pm

    New Product Development Methods and Essential Intelligence Tools Workshop

    Exploring multiple methods and tools to support NPD, insights and innovation needs of your organization
    among the others that you should know to support the ongoing intelligence needs of your analysts and decision needs of your executives.

    • Develop an understanding of the need to support analysis activities occurring throughout the organization
    • Gain basic exposure to the top 12 essential analytical techniques, competitor profiling featuring the four corners, driving forces analysis, industry analysis featuring the nine forces, PLC, scenario analysis, and STEEP
    • New Market or Segment Entry with Existing Products and Services
    • Pre-launch innovation and creative market testing insights
    • Communicating value, managing process change and transitions from standard business and product development models



    3:15pm 15 Minute Networking and Refreshment Break



    3:30pm

    Win/Loss Workshop (continued…)

    A methodology to drive continuous competitive improvement

    Win/Loss customer interviewing is original research to uncover the reasons prospects chose to purchase your products and services and why they purchase a competitor’s solutions. This interactive session will cover a methodology to discover actionable information from interviewing prospects or customers and will include breakout sessions covering questionnaire creation, interpretation of results, prioritization of action, and creating concrete recommendations for change. This workshop will give you the knowledge and tools to create a customer focused Win/Loss interviewing process and how to use those results to increase your company’s win rate in competitive contests. The presenter will share lessons learned working with dozens of companies.

    3:30pm

    New Product Development Methods and Essential Intelligence Tools Workshop (continued…)

    Exploring multiple methods and tools to support NPD, insights and innovation needs of your organization
    among the others that you should know to support the ongoing intelligence needs of your analysts and decision needs of your executives.

    • Develop an understanding of the need to support analysis activities occurring throughout the organization
    • Gain basic exposure to the top 12 essential analytical techniques, competitor profiling featuring the four corners, driving forces analysis, industry analysis featuring the nine forces, PLC, scenario analysis, and STEEP
    • New Market or Segment Entry with Existing Products and Services
    • Pre-launch innovation and creative market testing insights
    • Communicating value, managing process change and transitions from standard business and product development models



    4:30pm

    Influencing the C-Suite

    Organizational transformation through CI

    One often cited complaint from strategic intelligence professionals is that their analysis isn’t valued by their key executives, and they are viewed as an overhead function.  This presentation will highlight a real-world case study of the Strategic Intelligence team at NetApp, who have became a key partner for their executive staff and key functions, and an key enabler of the corporate transformation currently going on there.  Participants will be able to walk away from this session with a roadmap for building a Strategic Intelligence team, that can become a strategic partner for the business, and who executives turn to for critical outside-in perspectives.


    5:30pm Networking Reception


    September 20th, 2018

    7:45am Registration and Breakfast


    8:15am Welcome and Opening Comments

    8:30am Opening Keynote:

    Product Experience Matters

    Gain insights and an intelligence baseline through a day in your customer’s eyes

    • Gain insights by analyzing your customer and users product touch-points and journey
    • Identify motivations behind user behavior and expectations to better innovate and frame your product
    • Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization



    9:30am 15 Minute Networking and Refreshment Break


    9:45am

    Competitive Intelligence Battlecards Workshop

    At its core, a battlecard is a tool for helping sales teams win the hearts and minds of their prospective customers. Unfortunately, the battlecard author loses sight of this purpose, leading to reports that fail the “so what” test. This session exposes two common problems with battlecards, “digestion” and “implementation”, and provides real-world techniques for making information “scannable” and “actionable”. This session then examines the value of aligning objection handling with buying criteria developed from Win-Loss interviews to yield concrete, useful recommendations to help sales teams deflect customer interest in a competitor’s strengths and focus customer attention on a competitor’s weaknesses.



    11:15am 15 Minute Networking and Refreshment Break



    11:30am

    Connecting the Competitive Intelligence Dots

    This session will focus on “Where you are,” “Where you’re headed,” and “How you’ll get there.” Audiences will identify where they are on the competitive intelligence horizon, how they compare with their CI peers, information sources that lead to action, and research methods and their corresponding effectiveness.



    12:00pm Networking & Lunch

    1:00pm

    Competitive Wargaming and Simulations Workshop

    Develop situational awareness of competitive position

    In the real world, most competitive issues are usually focused on tactical and operational problems or responses to emerging competitive threats rather than “grand strategy” initiatives that require external support and guidance to make actionable. This is why the hottest trend in business wargaming today is “skilling up” teams of internal facilitators with the ability to take on tactician support roles for exercises attacking the following seven (7) business problems:

    • Product Extensions and New Feature Design
    • New Market or Segment Entry with Existing Products and Services
    • Reacting to New Competitors with Asymmetric Market Power or Resources
    • Anticipating Disruptive Threats to your Business Model or Industry Structure
    • New Leadership Changes at Major Incumbent Competitors or your own Company
    • Mergers, Acquisitions and Alliances to Fortify Talent, IP or Product/Feature Development
    • Addressing Shifting Customer Needs/Wants Ahead of Competitor Reactions

    In this workshop, we will introduce these seven specific applications that can be most commonly addressed by internal wargame tacticians. Every master strategist or tactician started out as a novice so, join this exciting presentation and begin your journey toward making wargames and competitive simulations more accessible and actionable in your organization.

    5:00pm Adjourn




    2018 Presenters:

    2017 Presenters:

    Who Should Attend?

    • Competitive & Market Intelligence Professionals
    • Business Development
    • Product Growth & Innovation
    • Product Development Teams
    • Market Research and Insights
    • Market Analysis & Risk
    • Sales Intelligence
    • Growth & Strategy Teams
    • Forecast Analysts
    • Business Analytics
    • Price Analysts
    • Merger & Acquisition Teams
    • Innovation & Engineering
    • Product Marketers
    • Marketing Managers
    • Sales Research
    • Product Managers
    • Customer & Marketing Insights
    • Alliance and Channel Sales
    • Customer & Web Analytics
    • Operations Manager
    • Project Manager
    • VP Sales & Marketing
    • VP Strategy and Analytics
    • And any professional titles dealing with product, market, industry and competitive intelligence

    Past Attendee Organizations

    Abbott Laboratories
    Adidas
    Advance Auto
    Alcoa
    Allstate Insurance Company
    Amgen
    BP
    Bose
    Capital One Bank
    CBS Interactive
    Chevron
    Chiquita
    Cisco
    Citrix
    Clorox
    Coca-Cola
    Del Monte Foods
    Dr. Pepper Snapple Group
    DuPont
    eBay
    Experian
    FedEx Services
    Ghirardelli
    Guitar Center
    Hallmark Cards, Inc.
    Hewlett Packard

    Intel
    Intuit
    JcPenney
    JetBlue
    John Hancock Financial Services
    Johnson & Johnson
    Kaiser Permanente
    Kohler Company
    Lincoln Financial
    Masonite
    Mayo Clinic
    Microsoft
    Oracle
    Overstock
    PepsiCo
    Pfizer
    Philips
    Qualcomm
    Rolls-Royce Corporation
    Shutterfly
    Siemens
    Sony Corporation of America
    Target
    United Healthcare
    Whirlpool
    And more…



    Attendee Participation Rates

    Early registration and group discounts below:

     Early Registration Rate Until 7/31/18 Regular Rates
    1 Attendee $1,199 $1,299
    2 Attendees $1,099/each $1,199/each
    3 Attendees $899/each $1,099/each
    4 Attendees $699/each $999/each
    5+ Attendees Contact Us Contact Us

     

    Venue and Hotel Information

    The forum will take place at:

    Holiday Inn Chicago Mart Plaza River North
    350 W Mart Center Dr
    Chicago, IL 60654
    (312) 836-5000‎
    Map It

    Online Reservations:
    Reserve your room here

    $239/night – Limited amount of discounted rooms available —Room block expires September  3rd, 2018

    A Modern, Upscale Chicago, IL Hotel, With The Best Views In The City

    Chicago beckons as an exciting city escape, from boating adventures at Navy Pier to days spent exploring attractions like the Field Museum, Art Institute of Chicago and the Lincoln Park Zoo, or attend an event next door at theMart. Newly updated rooms, redesigned for the ultimate in guest comfort, combined with award-winning service and thoughtful amenities like the best parking value in Chicago, make stays at the Holiday Inn Chicago Mart Plaza unforgettable.

    Meet for drinks at our chic Cityscape Bar with a skyline view considered the best in Chicago. Stop in for a breakfast buffet, or enjoy a new take on comfort food with a hearty dinner at Merchants Cafe. Located in River North, our hotel puts you close to trendy shops, award-winning restaurants, hip nightclubs and must-see sights like the Magnificent Mile and Willis Tower Skydeck.

    Parking and Transportation Options

    Parking at the venue:
    $35/day for overnight guests and $25/day from 7am – 7pm. All tickets must be validated at the front desk.

    Public Transportation:
    From O’Hare International Airport: Take the CTA Blue Line Train towards Forest Park and exit at Clark/Lake.

    • Head North on North Wells Street for 1 block.
    • Turn Left on West Wacker Drive for 1 block.
    • Turn Right onto North Orleans Street over the Franklin Street Bridge for 1 block before turning Left onto West Mart Center Drive (also referred to as West Wolf Point Plaza).
    • Destination will be on the Right past the first set of revolving doors.

    From Chicago Midway Airport: Take the CTA Orange Line Train towards the Loop and exit at Clark/Lake.

    • Head West on Lake Street toward North LaSalle Street.
    • Turn Right onto North Franklin (Orleans) Street over the Franklin Street Bridge for 1 block before turning Left onto West Mart Center Drive (also referred to as West Wolf Point Plaza).
    • Destination will be on the Right past the first set of revolving doors.
    The Hotel is located 1 mile from Chicago Union Station, .7 miles from Ogilvie Transportation Center, and accessible via the CTA Brown Line Train at the Merchandise Mart and .4 miles from the CTA Blue Line Train at Clark/Lake.