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2018 Competitive Intelligence Intensive – Chicago

This intensive workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today’s business world.  Each day features interactive, in-depth workshops and deep dive how-to sessions that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring back to their organization.  Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections.

We pride ourselves in providing an unmatched learning atmosphere free of exhibitors or software vendors pushing their products allowing attendees to focus on methodology, best practices and strategy that can work within their organization, industry and department. The high level of attendee/speaker collaboration and engagement at the intensive summit truly makes this a unique and favorable offering.

Attendees from a wide range of industry and functional backgrounds make it a goal to attend our educational offerings every year. This broad makeup provides exceptional networking opportunities to enhance attendees’ experience at the event, as well as building lasting relationships for continued learning well into the future.

2018 Competitive Intelligence Intensive – Chicago

  • September 19-20, 2018
  • Chicago, IL
  • $699.00$1,199.00

    You Save $
  • Get 13 CPE Credits!
  • Product Description

    This intensive workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today’s business world.  Each day features interactive, in-depth workshops and deep dive how-to sessions that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring back to their organization.  Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections.

    We pride ourselves in providing an unmatched learning atmosphere free of exhibitors or software vendors pushing their products allowing attendees to focus on methodology, best practices and strategy that can work within their organization, industry and department. The high level of attendee/speaker collaboration and engagement at the intensive summit truly makes this a unique and favorable offering.

    Attendees from a wide range of industry and functional backgrounds make it a goal to attend our educational offerings every year. This broad makeup provides exceptional networking opportunities to enhance attendees’ experience at the event, as well as building lasting relationships for continued learning well into the future.

    Below is a preliminary schedule of topics and learning objectives at the forum.  Session topics are subject to change. Attendees are able to attend any session they wish and do not have to align to a “track”.


    Complete Schedule

    September 19th, 2018

    7:45am Registration and Breakfast



    8:15am Welcome and Opening Comments



    8:30am Opening Keynote

    Collaborative Analytics and Insights to Unite Strategy & Innovation

    The Angles of Attack Algorithm

    Predicting industry change can be challenging. We’ll use a series of techniques developed by the presenter to help demystify the process and equip participants to anticipate, simulate and monitor for indicators and warnings of changes that will affect their competitiveness. We’ll also use a fun industry example to run a small simulation event that can help everybody assess which skills they’ll need to develop for the organizations they serve.


    9:30am 15 Minute Networking and Refreshment Break


    9:45am

    Transform or Stand to be Disrupted

    Successful transformation is absolutely critical for businesses to survive now and anywhere in the near future. The pace of change is accelerating and staying flexible enough to quickly evolve for the future is essential.

    The CPG industry has changed immensely in the last five years. There’s never been a more important time to understand exactly what consumers want and need.

    Andria is a transformational innovator who has successfully driven strategic growth at 5 Fortune 1000 companies in the intensely competitive CPG space.
    She has learned what it takes to survive in a rapidly changing consumer, competitive, and industry landscape.

    The key insights she will share:

    • What type of people do you need on your journey to transform?
    • How do you evolve by starting with the consumer?
    • The compelling case for change

    10:45am 15 Minute Networking and Refreshment Break

    11:00am

    Social Listening for Competitive Advantage

    Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web

    • Leveraging automation for information gathering
    • Taking the next step and turning data into usable, effective and actionable insights
    • Behind the scenes analysis review

    11:00am

    360° Product Management

    Developing a complete line-of-site view of your product strategy, touchpoints and roadmap

    • Common pitfalls to watch for in your product strategy
    • Collaborative approaches to ensure transparency to all stakeholders and proper flow of data throughout your product roadmap
    • Establish key metrics and benchmarks to ensure continuous improvement and innovation

    12:00pm Lunch


    1:00pm

    In-Depth Workshop:

    The Art of Competitor Segmentation

    In this interactive workshop, intended for entry to moderately experienced CI practitioners, I aim to help you build a methodology to sort, track and manage your competitors and leave you with the tools to hit the ground running when you get back to the office. Most companies segment their customers, why not segment your competition? You will leave this workshop with the fundamentals of a segmentation scheme for your company in your back pocket. You will get back to the office with a blueprint to track, sort and prioritize competitors, have a visual “framework” tools for your industry and bring back to the office the beginnings tangible competitor segmentation model suited for your competition in your industry (which is a great way to justify the expense of a conference trip).

    In short, over the course of two hours, I explain how to sort your competitors, using M&Ms a teaching medium.  Yes.  M&Ms.

    1:00pm

    In-Depth Workshop:

    NPD: Process, Growth & Innovation

    Using Foresight Simulations to Develop Growth & Innovation Strategies

    Business wargaming has a long history in strategy circles as a valid method for pressure-testing strategies, but we’ll learn how to apply it to innovation and growth strategy through engineered business model disruption. Participants will apply their new skills to a simulation scrimmage between innovators solving an age-old health problem: nearsightedness.

    1:00pm

    Innovation Through Experience Design

    Grow and develop products and services that have importance and are critical for your users. Discover new user insight inputs and turn customer and user feedback into successful product integrations. Capitalize on new technology to enable real-time feedback and allow your development and insight teams to reach their full potential. Gain insights into Rapid Design techniques that can take your products and services to the next level.

    2:00pm 15 Minute Networking and Refreshment Break


    2:15pm

    In-Depth Workshop (Continued):

    The Art of Competitor Segmentation

    In this interactive workshop, intended for entry to moderately experienced CI practitioners, I aim to help you build a methodology to sort, track and manage your competitors and leave you with the tools to hit the ground running when you get back to the office. Most companies segment their customers, why not segment your competition? You will leave this workshop with the fundamentals of a segmentation scheme for your company in your back pocket. You will get back to the office with a blueprint to track, sort and prioritize competitors, have a visual “framework” tools for your industry and bring back to the office the beginnings tangible competitor segmentation model suited for your competition in your industry (which is a great way to justify the expense of a conference trip).

    In short, over the course of two hours, I explain how to sort your competitors, using M&Ms a teaching medium.  Yes.  M&Ms.

    2:15pm

    In-Depth Workshop (Continued):

    NPD: Process, Growth & Innovation

    Using Foresight Simulations to Develop Growth & Innovation Strategies

    Business wargaming has a long history in strategy circles as a valid method for pressure-testing strategies, but we’ll learn how to apply it to innovation and growth strategy through engineered business model disruption. Participants will apply their new skills to a simulation scrimmage between innovators solving an age-old health problem: nearsightedness.

    2:15pm

    In-Depth Workshop:

    Persona Insights & Development

    Dive deep into the world of Persona’s and developing content, product and services that have meaning. From marketing, to product innovation, to sales and market development utilizing persona’s can help uncover opportunities and understand your true target market like never before. Going hand in hand with building the
    experience function, persona development can provide a base of knowledge for your entire organization, while reinforcing the customer experience priority.

    3:15pm 15 Minute Networking and Refreshment Break


    3:30pm

    Mapping Key Intelligence Topics (KITs) to Competitive Market Strategy

    In this day and age of surprising and even puzzling business events, decision makers are sometimes confused about target markets and stakeholders. Understanding strategic decision making, key player analysis, and early warning signal and pattern recognition can benefit how you position your own competitive market strategy. Join this session for an in-depth introduction to the concepts foundational to Key Intelligence Topics (KITs), paired with three current-day industry examples (Nike, Tesla, and 23andMe), to reconsider how you might more effectively map your own organization’s KITs to a stronger competitive market strategy.

    3:30pm

    In-Depth Workshop (Continued):

    NPD: Process, Growth & Innovation

    Using Foresight Simulations to Develop Growth & Innovation Strategies

    Business wargaming has a long history in strategy circles as a valid method for pressure-testing strategies, but we’ll learn how to apply it to innovation and growth strategy through engineered business model disruption. Participants will apply their new skills to a simulation scrimmage between innovators solving an age-old health problem: nearsightedness.

    3:30pm

    In-Depth Workshop (Continued):

    Persona Insights & Development

    Dive deep into the world of Persona’s and developing content, product and services that have meaning. From marketing, to product innovation, to sales and market development utilizing persona’s can help uncover opportunities and understand your true target market like never before. Going hand in hand with building the
    experience function, persona development can provide a base of knowledge for your entire organization, while reinforcing the customer experience priority.

    4:30pm 15 Minute Networking and Refreshment Break

    4:45pm

    The Experience Matters

    Gain insights and an intelligence baseline through a day in your customer’s eyes

    • Gain insights by analyzing your customer and users product touch-points and journey
    • Identify motivations behind user behavior and expectations to better innovate and frame your product
    • Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization

    5:45pm Networking Reception


    September 20th, 2018

    7:45am Registration and Breakfast



    8:15am Welcome and Opening Comments

    8:30am

    Competitive Intelligence 2.0

    Today, many companies face increased competitive pressure, yet few have resources to support a stand-alone competitive intelligence function.  Competitive Intelligence 2.0 is a framework that you can use to create valuable insights about competitors and identify strategies to drive business growth.  It includes proven, hands-on tips & tools that you can use to develop your own competitive intelligence program on Monday morning.

    8:30am

    In-Depth Workshop:

    Experience Journey-Mapping

    Analyze and optimize your customer and user’s journey and touchpoints to improve the experience and gain
    insights. This key step in the experience plan will help uncover trouble areas of the customer experience, help
    prioritize which areas are most crucial and where to devote the most resources to make the most impact.

    9:30am 15 Minute Networking and Refreshment Break


    9:45am

    In-Depth Workshop:

    Leveraging the Single Person CI Unit

    Establishing the CI presence and facing the challenges as a solo CI practitioner

    • Laying the groundwork for success
    • Developing a roadmap and winning buy-in
    • Collaboration and inter-department partnering
    • Things you can do to virtually scale
    • Explore the indicators and next steps for when your CI function is ready to expand

    9:45am

    In-Depth Workshop:

    Experience Journey-Mapping (Continued)

    Analyze and optimize your customer and user’s journey and touchpoints to improve the experience and gain
    insights. This key step in the experience plan will help uncover trouble areas of the customer experience, help
    prioritize which areas are most crucial and where to devote the most resources to make the most impact.

    11:00am

    In-Depth Workshop (Continued):

    Leveraging the Single Person CI Unit

    Establishing the CI presence and facing the challenges as a solo CI practitioner

    • Laying the groundwork for success
    • Developing a roadmap and winning buy-in
    • Collaboration and inter-department partnering
    • Things you can do to virtually scale
    • Explore the indicators and next steps for when your CI function is ready to expand

    11:00am

    Product Management Focus for Service Organizations

    As the need to build more complex and complicated products and systems grows, service companies are heavily utilized to provide solutions for adding staff bandwidth and technology expertise that does not exist in the company itself.

    These service companies can employ principles of Product Development best practices to transform their business from a sales/project based operation into a flexible, customer focused solution provider that can be set a foundation to define a portfolio of offerings that can generate entirely new revenue streams in the future.

    11:00am

    Rapid Prototyping in a Digital/Physical World

    Prototyping experiences in a digital/physical world to validate requirements, test minimal viable products, and accelerate the design & development process.

    • Prototyping Methodology, Process & Collaboration
    • Art of the Possible & Design Thinking Case Studies
    • Prototyping for digital and physical experiences

    12:00pm Lunch

    1:00pm

    Leveraging Public Information for Competitive Intelligence

    Best Practices for Leveraging Public and Website-specific Search Engines for Marketing and Competitive Intelligence

    Market and competitive intelligence professionals have many choices for search engines. Some are behind a paywall, for example, LexisNexis, Factiva, Hoovers, and Dun & Bradstreet, etc. Job boards, LinkedIn and many other relevant websites have their own search engines.  Public search engines are free and can search websites, such as job boards, LinkedIn, news sources, etc.  When should a market or competitive intelligence professional use Google to search websites versus using the websites’ native search engines? This presentation identifies best practices for market and competitive intelligence research.  It will recommend (1) when to use behind-the-paywall websites; (2) how to optimize the use of Google’s Advanced Search, including searching patents and trademarks as well as searching websites that have their own native search engines; and (3) when to use websites’ native search engines.

    1:00pm

    Agile Product and Portfolio Management

    Agile for the enterprise, not just IT

    • Agile Product & Portfolio Management Developing a complete line-of-site view of your product offerings, crossover touchpoints and product roadmap
    • Collaborative approaches to ensure transparency, efficiency and & proper flow of data
    • Applying portfolio and project management techniques in Agile work settings

    2:00pm 15 Minute Networking and Refreshment Break


    2:15pm

    Competitive Product Benchmarking

    Implications for Portfolio Lifecycle Management

    • Identifying differences in competitors product or service
    • Provide a relevant benchmark analysis
    • Establish a framework for analysis of opportunities (cost analysis, partnerships, etc)

    3:15pm Adjourn



     

    2018 Presenters:

    Who Should Attend?

    • Competitive & Market Intelligence Professionals
    • Business Development
    • Product Growth & Innovation
    • Product Development Teams
    • Market Research and Insights
    • Market Analysis & Risk
    • Sales Intelligence
    • Growth & Strategy Teams
    • Forecast Analysts
    • Business Analytics
    • Price Analysts
    • Merger & Acquisition Teams
    • Innovation & Engineering
    • Product Marketers
    • Marketing Managers
    • Sales Research
    • Product Managers
    • Customer & Marketing Insights
    • Alliance and Channel Sales
    • Customer & Web Analytics
    • Operations Manager
    • Project Manager
    • VP Sales & Marketing
    • VP Strategy and Analytics
    • And any professional titles dealing with product, market, industry and competitive intelligence

    Past Attendee Organizations

    Abbott Laboratories
    Adidas
    Advance Auto
    Alcoa
    Allstate Insurance Company
    Amgen
    BP
    Bose
    Capital One Bank
    CBS Interactive
    Chevron
    Chiquita
    Cisco
    Citrix
    Clorox
    Coca-Cola
    Del Monte Foods
    Dr. Pepper Snapple Group
    DuPont
    eBay
    Experian
    FedEx Services
    Ghirardelli
    Guitar Center
    Hallmark Cards, Inc.
    Hewlett Packard

    Intel
    Intuit
    JcPenney
    JetBlue
    John Hancock Financial Services
    Johnson & Johnson
    Kaiser Permanente
    Kohler Company
    Lincoln Financial
    Masonite
    Mayo Clinic
    Microsoft
    Oracle
    Overstock
    PepsiCo
    Pfizer
    Philips
    Qualcomm
    Rolls-Royce Corporation
    Shutterfly
    Siemens
    Sony Corporation of America
    Target
    United Healthcare
    Whirlpool
    And more…



    Attendee Participation Rates

    Early registration and group discounts below:

     Early Registration Rate Until 7/31/18 Regular Rates
    1 Attendee $1,199 $1,299
    2 Attendees $1,099/each $1,199/each
    3 Attendees $899/each $1,099/each
    4 Attendees $699/each $999/each
    5+ Attendees Contact Us Contact Us

     

    Venue and Hotel Information

    The forum will take place at:

    Holiday Inn Chicago Mart Plaza River North
    350 W Mart Center Dr
    Chicago, IL 60654
    (312) 836-5000‎
    Map It

    Online Reservations:
    Reserve your room here

    $239/night – Limited amount of discounted rooms available —Room block expires September  3rd, 2018

    A Modern, Upscale Chicago, IL Hotel, With The Best Views In The City

    Chicago beckons as an exciting city escape, from boating adventures at Navy Pier to days spent exploring attractions like the Field Museum, Art Institute of Chicago and the Lincoln Park Zoo, or attend an event next door at theMart. Newly updated rooms, redesigned for the ultimate in guest comfort, combined with award-winning service and thoughtful amenities like the best parking value in Chicago, make stays at the Holiday Inn Chicago Mart Plaza unforgettable.

    Meet for drinks at our chic Cityscape Bar with a skyline view considered the best in Chicago. Stop in for a breakfast buffet, or enjoy a new take on comfort food with a hearty dinner at Merchants Cafe. Located in River North, our hotel puts you close to trendy shops, award-winning restaurants, hip nightclubs and must-see sights like the Magnificent Mile and Willis Tower Skydeck.

    Parking and Transportation Options

    Parking at the venue:
    $35/day for overnight guests and $25/day from 7am – 7pm. All tickets must be validated at the front desk.

    Public Transportation:
    From O’Hare International Airport: Take the CTA Blue Line Train towards Forest Park and exit at Clark/Lake.

    • Head North on North Wells Street for 1 block.
    • Turn Left on West Wacker Drive for 1 block.
    • Turn Right onto North Orleans Street over the Franklin Street Bridge for 1 block before turning Left onto West Mart Center Drive (also referred to as West Wolf Point Plaza).
    • Destination will be on the Right past the first set of revolving doors.

    From Chicago Midway Airport: Take the CTA Orange Line Train towards the Loop and exit at Clark/Lake.

    • Head West on Lake Street toward North LaSalle Street.
    • Turn Right onto North Franklin (Orleans) Street over the Franklin Street Bridge for 1 block before turning Left onto West Mart Center Drive (also referred to as West Wolf Point Plaza).
    • Destination will be on the Right past the first set of revolving doors.
    The Hotel is located 1 mile from Chicago Union Station, .7 miles from Ogilvie Transportation Center, and accessible via the CTA Brown Line Train at the Merchandise Mart and .4 miles from the CTA Blue Line Train at Clark/Lake.