Sale!

2018 Product Strategy and Experience Forum – Chicago

The 2018 Product Strategy and Experience Forum is a two-day, multi-track professional education and development event, featuring vendor-free learning, intimate setting, high-level networking and interactive and engaging topics. This forum focuses on 4 main themes:

  • Creating the Right Products
  • Analyzing Competitor Products and Market Feedback
  • Designing the Right User Experience
  • Enhancing the Customer’s Experience

 

 

 

 

 

Throughout both days, you will hear best practices and real world examples from successful experts and practitioners currently succeeding in these areas.  This forum offers the chance to learn in a variety of formats – best practice/case study sessions, 2 hour in depth workshops, 1-1 speaker/attendee interaction and more. Geared towards manager/director level practitioners, this event will help you solve many of your product, user and customer experience challenges. Learn how to better lead your product teams, grow and innovate your products and gain a new understanding of your products, users and market.

2018 Product Strategy and Experience Forum – Chicago

  • September 19-20, 2018
  • Chicago, IL
  • $649.00$1,499.00

    You Save $
  • Get 13.5 CPE Credits!
  • Product Description

    The 2018 Product Strategy and Experience Forum is a two-day, multi-track professional education and development event, featuring vendor-free learning, intimate setting, high-level networking and interactive and engaging topics. This forum focuses on 4 main themes:

    • Creating the Right Products
    • Analyzing Competitor Products and Market Feedback
    • Designing the Right User Experience
    • Enhancing the Customer’s Experience

     

     

     

     

     

    Throughout both days, you will hear best practices and real world examples from successful experts and practitioners currently succeeding in these areas.  This forum offers the chance to learn in a variety of formats – best practice/case study sessions, 2 hour in depth workshops, 1-1 speaker/attendee interaction and more. Geared towards manager/director level practitioners, this event will help you solve many of your product, user and customer experience challenges. Learn how to better lead your product teams, grow and innovate your products and gain a new understanding of your products, users and market.


    Topics and Themes

    Below is a preliminary agenda of topics and learning objectives at the summit.  Session topics are subject to change. Final schedule will be provided at least 1 week before the forum.

    Creating the Right Products:

    Predictive Product Modeling Techniques

    Taking data analysis to the next level through predictive planning

    • Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning
    • Apply simple modeling and forecasting techniques to spot opportunities and inefficiencies in product planning
    • Forecast product growth and using scenario planning to plan for external market variables

    Agile Product & Portfolio Management

    Developing a complete line-of-site view of your product offerings, crossover touchpoints and product roadmap

    • Collaborative approaches to ensure transparency, efficiency and & proper flow of data
    • Applying portfolio and project management techniques in Agile work settings
    • Exploring the omni-channel product development & marketing overlaps

    New Product Development: Process, Growth & Innovation Workshop

    Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success

    • Using intelligence methodologies to gain critical insights
    • Pre-launch innovation and creative market testing insights
    • Communicating value, managing process change and transitions from standard business and product development models

    Concept to Backlog: Design Sprint

    Too often we find ourselves at the cusp of exploring something new, something greenfield. This could be a brand-new app, a large digital product, or just a shiny new module in an existing product. But before your organization commits time and resources, wouldn’t you want to be able to understand the risks, get your entire team on board, evaluate if the product idea is even worth pursuing, and finally get a high-level backlog ready? That is where a Design Sprint can help! Come and join us as we take an in-depth look at the Design Sprint framework, and how we can go from an exciting idea to a product backlog within a week.

    Product Lifecyle Management

    Strategies encompassing the intersection of research, engineering and product management

    • Exploring gaps and solutions in digital vs physical product planning
    • Streamlining process, role and execution in strategy
    • Managing customer & user privacy in product development
    • Product adoption, support and management

    Rise from a Product Manager to a Product Leader

    Designing the Right Experiences

    Persona Insights & Development

    Discover the voice and motivations of your customers and users

    • Explore value propositions and use scenarios for personas
    • Templates and mapping strategy for developing personas
    • Research techniques and frameworks for getting started including empathy mapping, real-time personas and research based personas

    Social Media Intelligence & Insights

    Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web

    • Leveraging automation for information gathering
    • Taking the next step and turning data into usable, effective and actionable insights
    • Real-time SWOT analysis & intelligence listening

    Next Generation Feedback- Extending Digital Analytic Methods to the Physical World

    Applying digital intelligence and analytic techniques, personalization and experience feedback in brick & mortar settings

    • Understanding the Omni-Channel environment and key overlaps and differences
    • Explore emerging technologies that extend customer measurement and user feedback into physical spaces
    • Analyze key use cases in using physical tracking data to optimize on-location experience impacts such as staff interactions, services layout, conversion success, queuing, etc.

    Embracing Design Automation to Create Better Products

    Innovation through Experience Design

    Grow and develop products and services that have importance and are critical for your users. Discover new user insight inputs and turn customer and user feedback into successful product integrations. Capitalize on new technology to enable real-time feedback and allow your development and insight teams to reach their full potential. Gain insights into Rapid Design techniques that can take your products and services to the next level.

    Product Storytelling & Data Visualization

    Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relate-able and actionable strategy

    • Learn how to optimize the 3 C’s of data visualization: clarity, connectivity and concentration
    • Best practices on segmentation of data, checking legibility and focusing on the subject
    • How to design ways to keep users engaged

    Enhancing the Customer’s Experience

    Product and Experience Journey Mapping

    Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights

    The Experience Matters

    Gain insights and an intelligence baseline through a day in your customer’s eyes

    • Gain insights by analyzing your customer and users product touch-points and journey
    • Identify motivations behind user behavior and expectations to better innovate and frame your product
    • Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization

    Building the Experience Team

    Roles, recruiting and resources. Be sure your experience team is ready to step up to any challenge or initiative. Develop a solid plan of action to build and recruit a team that continuously evolves, disseminates the experience plan, and leads from the front. Understand where positional and functional overlaps occur, repercussions of personnel development and churn and key team-building attributes necessary for any successful experience and insights function.

    Creating a Customer First Culture

    Analyzing Competitor Products and Market Feedback

    Competitive Market Benchmarking

    Using incomplete competitive information to improve your product’s competitiveness

    • Identifying differences in competitors product or service
    • Provide a relevant benchmark analysis
    • Establish a framework for analysis of opportunities (cost analysis, partnerships, etc)

    Competitive Wargaming and Simulations Workshop

    Develop situational awareness of competitive position

    In the real world, most competitive issues are usually focused on tactical and operational problems or responses to emerging competitive threats rather than “grand strategy” initiatives that require external support and guidance to make actionable. This is why the hottest trend in business wargaming today is “skilling up” teams of internal facilitators with the ability to take on tactician support roles for exercises attacking the following seven (7) business problems:

    • Product Extensions and New Feature Design
    • New Market or Segment Entry with Existing Products and Services
    • Reacting to New Competitors with Asymmetric Market Power or Resources
    • Anticipating Disruptive Threats to your Business Model or Industry Structure
    • New Leadership Changes at Major Incumbent Competitors or your own Company
    • Mergers, Acquisitions and Alliances to Fortify Talent, IP or Product/Feature Development
    • Addressing Shifting Customer Needs/Wants Ahead of Competitor Reactions

    In this workshop, we will introduce these seven specific applications that can be most commonly addressed by internal wargame tacticians. Every master strategist or tactician started out as a novice so, join this exciting presentation and begin your journey toward making wargames and competitive simulations more accessible and actionable in your organization.

    Customer Win/Loss Workshop

    A methodology to drive continuous competitive improvement

    Win/Loss customer interviewing is original research to uncover the reasons prospects chose to purchase your products and services and why they purchase a competitor’s solutions. This interactive session will cover a methodology to discover actionable information from interviewing prospects or customers and will include breakout sessions covering questionnaire creation, interpretation of results, prioritization of action, and creating concrete recommendations for change. This workshop will give you the knowledge and tools to create a customer focused Win/Loss interviewing process and how to use those results to increase your company’s win rate in competitive contests. The presenter will share lessons learned working with dozens of companies.

    Digital Marketing Toolsets

    Take competitive intelligence to the next level

    Understanding and learning how to react to the competitive landscape can mean life or death for your company. Truly grasping your competitors means immersing yourself into their worlds. Comprehending their languages and being aware of their cultures. Delving into their DNA.

    Harness traditional and hidden digital toolsets and the data they provide to help you create a holistic picture of your competitive ecosystem. Dig deep and find out what is really taking place behind the public screen of your rivals’ online presence.

    This session will introduce you to tools you didn’t know existed. You will learn to use these secret avenues as well as conventional approaches to uncover your competitors strategies.


     


    Schedule

    September 19th, 2018

    7:45am Registration and Breakfast


    8:30am Opening Keynote


    9:45am-12:00pm Break-out Best Practice Sessions


    12:00pm-1:00pm Lunch


    1:00pm-5:00pm Break-out Best Practice and Implementation Sessions


    5:00pm-7:00pm Cocktail Reception 


    September 20th, 2018

    7:45am Registration and Breakfast


    8:30am Opening Keynote


    9:45am-12:00pm Break-out Best Practice Sessions


    12:00pm-1:00pm Lunch


    1:00pm-4:30pm Break-out Best Practice and Implementation Sessions


    4:30pm Adjourn 



    Past JPK Product Intelligence Presenters include:

     

    • Product Managers
    • Product Designers
    • User Insight Teams
    • Product Engineers
    • Research & Development Teams
    • Software Developers
    • Innovation Managers
    • Quality Assurance Professionals
    • Strategy Officers
    • Business Development Professionals
    • Product Marketing Teams
    • Customer Loyalty and Insights
    • Marketing Managers
    • Information Architects
    • Business Intelligence Professionals
      ….and anyone dealing with user / customer insights, innovation or product development!

    3M
    AIG
    Alliant Credit Union
    Amazon
    Applied Materials
    Arvest Bank
    Astellas
    Atmos Energy
    Autodesk, Inc.
    Belcan Engineering Group, Inc.
    Best Buy Canada
    Bose Corporation
    Brother International
    Canadian Diabetes Association
    CareFirst BlueCross BlueShield
    Cars.com
    Cigna
    Clif Bar
    Country Financial
    DuPont
    Ebay
    Federal Reserve Bank of Chicago
    Getty Images
    Ingersoll Rand
    Intel
    L3 Communications
    LEO Pharma
    LogMeIn
    Marriott International

    Mars Chocolate North America
    MasterCard
    Medtronic
    Microsoft
    Mission Produce, Inc.
    Moen
    Nestle Purina Petcare
    Nike, Inc.
    Nordson Corporation
    Overstock
    Pfizer
    Polycom
    Prudential
    Radian
    Red Bull
    Seventh Generation
    Shire Pharmaceuticals
    Siemens
    Standard Insurance
    Teva Pharmaceuticals
    Textron Inc.
    The Nielsen Company
    Thomson Reuters
    Union Bank
    University of Washington
    Visa Inc.
    Whole Foods
    Zurich Insurance

    As well as many other small and medium sized organizations...

    Attendee Participation Rates

    Early registration and group discounts below:

    Early Registration Rate Until 7/31/18 Rate After 7/31/18
    1 Attendee $1,499 $1,799
    2 Attendees $1,199/each $1,399/each
    3 Attendees $999/each $1,199/each
    4 Attendees $799/each $999/each
    5+ Attendees Contact Us Contact Us

    Venue and Hotel Information

    The summit will take place at:

    Holiday Inn Chicago Mart Plaza River North
    350 W Mart Center Dr
    Chicago, IL 60654
    (312) 836-5000‎
    Map It

    Online Reservations:
    Reserve your room here

    $239/night – Limited amount of discounted rooms available —Room block expires September  3rd, 2018

    A Modern, Upscale Chicago, IL Hotel, With The Best Views In The City

    Chicago beckons as an exciting city escape, from boating adventures at Navy Pier to days spent exploring attractions like the Field Museum, Art Institute of Chicago and the Lincoln Park Zoo, or attend an event next door at theMart. Newly updated rooms, redesigned for the ultimate in guest comfort, combined with award-winning service and thoughtful amenities like the best parking value in Chicago, make stays at the Holiday Inn Chicago Mart Plaza unforgettable.

    Meet for drinks at our chic Cityscape Bar with a skyline view considered the best in Chicago. Stop in for a breakfast buffet, or enjoy a new take on comfort food with a hearty dinner at Merchants Cafe. Located in River North, our hotel puts you close to trendy shops, award-winning restaurants, hip nightclubs and must-see sights like the Magnificent Mile and Willis Tower Skydeck.

    Parking and Transportation Options

    Parking at the venue:
    $35/day for overnight guests and $25/day from 7am – 7pm. All tickets must be validated at the front desk.

    Public Transportation:
    From O’Hare International Airport: Take the CTA Blue Line Train towards Forest Park and exit at Clark/Lake.

    • Head North on North Wells Street for 1 block.
    • Turn Left on West Wacker Drive for 1 block.
    • Turn Right onto North Orleans Street over the Franklin Street Bridge for 1 block before turning Left onto West Mart Center Drive (also referred to as West Wolf Point Plaza).
    • Destination will be on the Right past the first set of revolving doors.

    From Chicago Midway Airport: Take the CTA Orange Line Train towards the Loop and exit at Clark/Lake.

    • Head West on Lake Street toward North LaSalle Street.
    • Turn Right onto North Franklin (Orleans) Street over the Franklin Street Bridge for 1 block before turning Left onto West Mart Center Drive (also referred to as West Wolf Point Plaza).
    • Destination will be on the Right past the first set of revolving doors.
    The Hotel is located 1 mile from Chicago Union Station, .7 miles from Ogilvie Transportation Center, and accessible via the CTA Brown Line Train at the Merchandise Mart and .4 miles from the CTA Blue Line Train at Clark/Lake.