Product Intelligence and Experience Summit – San Francisco – Attendee Page

The 2017 Product Intelligence and Experience Summit is a two-day, multi-track professional education and development event, featuring vendor-free learning, intimate, high-level networking and interactive and engaging topics. Product Lifecycle Management, User Experience Design, R&D, Innovation and Competitive Intelligence all play large roles in the success and growth of today’s products.

Hear best practices and real world examples from successful experts and practitioners currently succeeding in these areas. Gain insight from innovative case studies, critical advice from lessons learned and motivation from fellow practitioners. Ask questions, expand your knowledge and attain un-biased recommendations in group discussions. Acquire and test new skills in interactive workshops. Attendees can pick and choose from all sessions and tracks to customize their own summit experience. Geared towards manager/director level practitioners, this is event will help you lead your product teams, grow and innovate your products and gain a new understanding of your products, users and market.

Product Intelligence and Experience Summit – San Francisco – Attendee Page

  • March 15-16, 2017
  • San Francisco, CA
  • Product Description

    The 2017 Product Intelligence and Experience Summit is a two-day, multi-track professional education and development event, featuring vendor-free learning, intimate, high-level networking and interactive and engaging topics. Product Lifecycle Management, User Experience Design, R&D, Innovation and Competitive Intelligence all play large roles in the success and growth of today’s products.

    Hear best practices and real world examples from successful experts and practitioners currently succeeding in these areas. Gain insight from innovative case studies, critical advice from lessons learned and motivation from fellow practitioners. Ask questions, expand your knowledge and attain un-biased recommendations in group discussions. Acquire and test new skills in interactive workshops. Attendees can pick and choose from all sessions and tracks to customize their own summit experience. Geared towards manager/director level practitioners, this is event will help you lead your product teams, grow and innovate your products and gain a new understanding of your products, users and market.

    Below is a working schedule of topics and learning objectives at the summit.  Attendees are able to attend any session they wish.

    Event Schedule

    Day 1

    7:45am Registration and Breakfast



    8:30am Welcome & Opening Comments:

    Open the Door to Strategic Analysis

    Review the event agenda, highlights and hear intelligence exists currently in the business world and the hurdles that many organizations face in taking full advantage analysis. Hear how to build trust within the organization and realize the opportunities that lie ahead for organizations willing to research, analyze and takes steps to be ahead of the curve.

    Presenter: Arik Johnson – Aurora WDC



    9:00am Opening Keynote:

    Product Experience Matters

    Gain insights and an intelligence baseline through a day in your customer’s eyes

    • Gain insights by analyzing your customer and users product touch-points and journey
    • Identify motivations behind user behavior and expectations to better innovate and frame your product
    • Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization

    Keynote Presenter: Roy Barnes – Blue Space Consulting
    Presentation Not Available for Download



    10:00am 15 Minute Networking and Refreshment Break



    10:15am

    360° Product Management

    Developing a complete line-of-site view of your product strategy, touchpoints and roadmap

    • Common pitfalls to watch for in your product strategy
    • Collaborative approaches to ensure transparency to all stakeholders and proper flow of data throughout your product roadmap
    • Establish key metrics and benchmarks to ensure continuous improvement and innovation

    Presenter: Laura Garcia-Manrique – Chief Product Officer – Stealth Startup in Authentication Security
    View SlideDeck

    10:15am

    Omnichannel Engagement

    Shifting from Self-Centric to Customer-Centric

    • Key areas where omnichannel has benefits for both companies and their customers
    • Understanding the poor customer experiences created when companies focus omnichannel efforts on their own internal benefits
    • How the find the balance needed to shift from self-centric to customer-centric omnichannel

    Presenter: Raj Sivasubramanian – Director, Customer Experience Consulting Services at Verint
    View SlideDeck

    10:15am

    The Essential Competitive Analysis Methods and Tools

    Exploring multiple methods and tools to support the ongoing intelligence needs of your organization

    More information




    11:15am 15 Minute Networking and Refreshment Break



    11:30am

    Next Generation Feedback- Extending Digital Analytic Methods to the Physical World

    Applying digital intelligence and analytic techniques, personalization and experience feedback in brick & mortar settings

    • Understanding the Omni-Channel environment and key overlaps and differences
    • Explore emerging technologies that extend customer measurement and user feedback into physical spaces
    • Analyze key use cases in using physical tracking data to optimize on-location experience impacts such as staff interactions, services layout, conversion success, queuing, etc.

    Presenter: Gary Angel – CEO at Digital Mortar
    View SlideDeck

    11:30am

    Digital Product Management

    Digital Product Management Strategy- Managing diverse products in today’s digital world

    Presenter: Tenni Theurer – Sr Director Product Management at Yahoo Homepage and News
    View Slidedeck

    11:30am

    The Essential Competitive Analysis Methods and Tools (Continued)

    Exploring multiple methods and tools to support the ongoing intelligence needs of your organization

    More information




    12:30 Lunch

    1:30pm

    NPD: Process, Growth & Innovation Workshop

    Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success

    • Using intelligence methodologies to gain critical insights
    • Pre-launch innovation and creative market testing insights
    • Communicating value, managing process change and transitions from standard business and product development models

    Presenter: Arik Johnson – Founder and Chairman at Aurora WDC
    View SlideDeck

    1:30pm

    Personas: How to give your customers a seat at the table, so every decision includes your customers!

    • Understand how personas work
    • Learn a fast way to build personas
    • See how every employee can know your customers, to drive strategy and business around customer needs
    • how you can use personas to out-stategize competitors by solving customer problems, understanding their motivations and barriers to purchase, and better communicating benefits and value
    • Develop crystal-clear unique value propositions that can guide every aspect of your business

    Presenter: Moe Rubenzahl – Principal at Moe Rubenzahl Marketing
    View SlideDeck

    1:30pm

    Win/Loss Analysis to Power B2B CI

    Powering modern CI with the voice of the customer

    • Learn how to use win-loss customer research to power CI for tactical sell-against deliverables as well as strategic intelligence to support PM and PMM
    • Hear case studies on how companies have used win-loss research to increase competitive win-rate
    • Learn how to setup a win/loss program that incorporates interviews and surveys to power CI

    Presenter: Tim Rhodes – Competitive Intelligence Consultant
    View SlideDeck


    2:30pm 15 minutes Networking and Refreshment Break



    2:45pm

    NPD: Process, Growth & Innovation Workshop(Continued)

    Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success

    • Using intelligence methodologies to gain critical insights
    • Pre-launch innovation and creative market testing insights
    • Communicating value, managing process change and transitions from standard business and product development models

    Presenter: Arik Johnson – Founder and Chairman at Aurora WDC
    View SlideDeck

    2:45pm

    Infusing Delight into Enterprise UX

    You’re selling complex solutions to customers, but designing for a variety of end-users, all of whom expect easy-to-use, consumer-like experiences. How do you design products that enable customer success, that all end users adopt, and that reflect an end-to-end branded experience? We’ll explore with a case study how design-driven innovation can change the way your entire organization comes together to build product experiences for the enterprise and deliver business outcomes.
    Presenters: Anjali Desai – Sr. Director of Design, User Experience Group at SAP Ariba
    Jacqueline Cisneros – Principal Design Strategist at SAP Ariba
    Florence Tang – Principal UX Designer at SAP Ariba
    View SlideDeck

    2:45pm

    Extracting Insights from A Competitor’s Software Demo

    A framework for evaluating a competitor’s demos that can be used to develop competitive actionable insights

    • Improve the quality and effectiveness of your company’s demos, thereby increasing your win rate and shortening the length of the sales cycle
    • Identify your company’s product positioning and align it with your messaging and demos
    • Discover which places to view a competitor’s demo and what to do with the insights gained
    • Establish a winning conversation by translating competitive insights into ammunition used by both sales and demo teams

    Presenters: Sean Murphy – Founder at SKMurphy, Inc
    View SlideDeck


    3:45pm 15 minutes Networking and Refreshment Break

    4:00pm Keynote:

    The Elusive Disruptor: Differentiating on the Experience

    This closing keynote address will discuss how the most successful companies become #1 in their marketplaces— how they create strategic competitive advantage by producing differentiated experiences. The challenge is that disrupting markets by differentiating on the experience is surprisingly hard. Many companies think they can take a UX or CX diet pill and magically become the best. They hire a great designer, a great UX team or even acquire a design firm, and hope that this will somehow transform the entire company. These elusive disruptors though function differently. Each of them excels on six basic scales that together make them the best. We’ll cover what these factors are, and how to help companies become top market performers by differentiating on the experience.

    Keynote Presenter: Jim Nieters – Co-founder and Chief UX Strategist at Experience Outcomes
    View SlideDeck


    5:00pm Networking Reception


    Day 2

    7:45am Registration and Breakfast



    8:15am Welcome and Opening Comments



    8:30am Opening Keynote:

    Collaborative Analytics and Insights to Unite Strategy & Innovation

    Applying market segmentation and intelligence to innovate, grow and gain a competitive advantage

    • Enhancing your product roadmap with an intelligence roadmap for a clearer picture of market forces and to better identify growth areas
    • Multi-stage closed loop management system for strategy execution
    • Better understand customer and user demand and signals to identify disruptive innovation opportunities

    Keynote Presenter: Arik Johnson – Founder and Chairman at Aurora WDC
    View SlideDeck



    9:45am

    Driving Innovation & Strategy with Design Experiments

    Ha Phan was formerly the product owner and Principal UX Designer for Storytelling at GoPro. Ha focused on driving innovation and strategy through design experiments for video editing in both 2D and 360, resulting in many patents. Currently, Ha is the Principal UX Architect for Homma, a startup focusing on Artificial Intelligence that enables the holistic experience for smart homes. While most of the IoT solutions focus on individual devices, Homma partners with home builders to have the solution built-in from the blueprint stage. The design approach at Homma is design thinking with emphasis on build-to-learn. This is next frontier where users will interact in mixed modalities and context is environmental. The process of driving strategy through design experiments is a lesson hard learned at GoPro. Ha Phan will present a case study of how one R&D team built and evangelized design experiments to make Storytelling the focus for GoPro Software.

    Presenter: Ha Phan – Principal UX Architect at HOMMA, Inc
    View SlideDeck

    9:45am

    Competitive Intelligence Battlecards

    At its core, a battlecard is a tool for helping sales teams win the hearts and minds of their prospective customers. Unfortunately, the battlecard author loses sight of this purpose, leading to reports that fail the “so what” test. This session exposes two common problems with battlecards, “digestion” and “implementation”, and provides real-world techniques for making information “scannable” and “actionable”. This session then examines the value of aligning objection handling with buying criteria developed from Win-Loss interviews to yield concrete, useful recommendations to help sales teams deflect customer interest in a competitor’s strengths and focus customer attention on a competitor’s weaknesses.

    Presenter: Eric Kuhnen – Managing Parter at Focal Partners
    View SlideDeck


    10:45am 15 minutes Networking and Refreshment Break



    11:00am

    Developing a High-performance Product Development Team

    Understanding and growing team roles to fit the experience & product management puzzle

    • Ensuring product ownership is felt through all stakeholders
    • Using diversity and inclusion to improve innovative thinking
    • Building a cross-functional and collaborative team with a central UX focus
    • Team-building and structure in an Agile setting

    Presenter: Margret Schmidt – VP Product Development & Chief Design Officer at TiVo
    View SlideDeck

    11:00am

    Competitive Teardowns

    Moving beyond the competitors marketing and hype by taking a rational and logical view of the technology, use cases, actual performance metrics, and real world application of the solution.
    Presenter: Jeff Roach – Directory of Technology Strategy Consulting at Indigo Slate
    View SlideDeck


    12.00PM Lunch


    1:00pm

    Workshop: Product Journey Mapping

    Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights

    Presenter: Roy Barnes – Blue Space Consulting
    Presentation Not Available to Download

    1:00pm

    Competitive Wargaming and Simulations Workshop

    Develop situational awareness of competitive position

    More information


    3:45pm Adjourn


    Presenters at JPK’s 2017 Product Intelligence Summit include:

     

    Presenters at JPK’s 2016 Product Intelligence Summit last year include:

     

    • Product Managers
    • Product Designers
    • User Insight Teams
    • Product Engineers
    • Research & Development Teams
    • Software Developers
    • Innovation Managers
    • Quality Assurance Professionals
    • Strategy Officers
    • Business Development Professionals
    • Product Marketing Teams
    • Customer Loyalty and Insights
    • Marketing Managers
    • Information Architects
    • Business Intelligence Professionals
      ….and anyone dealing with user / customer insights, innovation or product development!

    3M
    AIG
    Alliant Credit Union
    Amazon
    Applied Materials
    Arvest Bank
    Astellas
    Atmos Energy
    Autodesk, Inc.
    Belcan Engineering Group, Inc.
    Best Buy Canada
    Bose Corporation
    Brother International
    Canadian Diabetes Association
    CareFirst BlueCross BlueShield
    Cars.com
    Cigna
    Clif Bar
    Country Financial
    DuPont
    Ebay
    Federal Reserve Bank of Chicago
    Getty Images
    Ingersoll Rand
    Intel
    L3 Communications
    LEO Pharma
    LogMeIn
    Marriott International

    Mars Chocolate North America
    MasterCard
    Medtronic
    Microsoft
    Mission Produce, Inc.
    Moen
    Nestle Purina Petcare
    Nike, Inc.
    Nordson Corporation
    Overstock
    Pfizer
    Polycom
    Prudential
    Radian
    Red Bull
    Seventh Generation
    Shire Pharmaceuticals
    Siemens
    Standard Insurance
    Teva Pharmaceuticals
    Textron Inc.
    The Nielsen Company
    Thomson Reuters
    Union Bank
    University of Washington
    Visa Inc.
    Whole Foods
    Zurich Insurance

    As well as many other small and medium sized organizations…

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