As Managing Director of Knowledge inForm, Cynthia Cheng Correia helps professionals and organizations across industries establish and enhance their competitive and strategic intelligence capabilities through training, improving intelligence and workflow processes and practices, and applying effective tools. Her work has included helping practitioners develop expert-level intelligence research and intelligence capabilities; restructure the intelligence function; develop intelligence defense, harness knowledge management for competitive intelligence; expand information centers and marketing units into competitive intelligence functions; develop greater foresight through scenarios, issue analysis, and futures techniques; identify and overcome biases and perceptual distortions in research, analysis, and decision-making; and develop organizational culture and practices that support robust knowledge and intelligence development and applications.
Cynthia has appeared in leading publications, including Super Searchers on Competitive Intelligence (Information Today), The New York Times, and Information Outlook. The founding Editor of Intelligence Insights, she has also written numerous articles and authored the column, “In the Know,” for Competitive Intelligence Magazine for many years. She is a frequent speaker on competitive intelligence and information/knowledge-related topics, and has been featured by the Strategic & Competitive Intelligence (SCIP), Information Today, and SLA.
Cynthia is a member of the Council of Competitive Intelligence Fellows, a recipient of SCIP’s Catalyst Award (2011) and was awarded WISE Faculty of the Year (2012, 2015). She has served as the Massachusetts Chapter Chair and Co-Chair for SCIP, as well as held other leadership positions in CI associations. Cynthia teaches a graduate-level course in competitive intelligence at the Simmons College School of Library and Information Science, and she has held other instructional positions in CI and KM.