Dan Liu is the Global Insights Associate Director, Analytics Insights – Marketing Measurement, at The Clorox Company. In this role, Dan leads a cross-functional team and works with media agencies to design, set up media and in store experiments, and measure effectiveness and ROIs.
She is also responsible for building and embedding marketing measurement capabilities across the company, with a focus on Digital. A 13-year veteran of Clorox, Dan has experience leading Analytics Insights teams across various business units, enabling analytics-based decision making in the areas of advertising, pricing and promotion, forecasting and LRP planning. Dan holds an MBA in Marketing Research from University of Wisconsin–Madison.