Social media analytics is an important tool to better understand your business and customers across your online social networks. Social media analytics offers insight into the behaviors of your customers and potential customers. Most online platforms such as Facebook and Twitter offer endless information that can be funneled into action based strategies.
Understanding your social media analytics will help you gain a competitive edge by increasing your understanding on how your products and services are perceived by current and potential clients. A solid understanding of your social media data will assist you in making better decisions regarding your customers’ needs, wants, trends, etc.
It’s imperative for organizations to pay special attention to social media analytical data. Doing so will help you create a deeper understanding of how your social community interacts with your business, how they are lead and use your website and what they are saying about you in the online community.